Utah News Clips

Yes, some of you have helped us crowdsource a new brand for Utah News Clips. The obvious risk is that we would alienate some long-time, dedicated clients as we change our name to better reflect all of our services. Come May of this year we will be celebrating three years since our expansion into complete news monitoring and analysis. Although we are still the only nationwide news monitoring service with a local service and production office in Utah, our client list has grown to include many companies outside of Utah. For this reason Utah News Clips will be changing our name to Total News Tracking.

I want to thank those who helped in our branding survey. Total News Tracking emerged as the clear winner as it "best described" the services we deliver. What does this mean to our clients? Nothing, other than you will see our name change and a different logo on our marketing materials. Our data validation, production, and sales team are right here in Salt Lake City and will remain in Salt Lake City. We feel very committed to our community and can't imagine not being a strong resident and contributor to the state of Utah.

In terms of services, we just continue to add news monitoring and media analysis services that our clients request. From Utah News Clips (becoming Total News Tracking) you can get:

• Local or Nationwide TV/Radio News Monitoring
• The ability to preview then edit important broadcast stories
• Quantitative and Qualitative metrics of all media exposure
• Press Clippings and published news content
• Web and social media monitoring
• Media Contacts and Releasing services
• NewsTrackPro: Our fully integrated portal delivering same day news from all media

What do we need? We need your help in spreading the news of our new name. Same great people, same great customer experience. But Total News Tracking is the company that organizations, large and small, are now turning to for all of their news monitoring needs. We would love to hear your comments and look forward to engaging with you as we roll out our new image.

Thank you for almost 30 years of supporting Utah News Clips. We are very excited to continue our relationship with you as our image grows to match our services.