Utah News Clips

Qualitative & quantitative measurement for all media.

Total News Tracking provides a full line of media analysis tools. Whether taken on an ongoing basis, or just certain periods throughout your product, event, or service cycle, UNC delivers the quantitative and qualitative results that justify your public relations and media efforts.

Unlike simple circulation or ad values, comprehensive media analysis shows you detailed results of your exposure. Our collaboration with a leading university allowed us to develop what is considered to be the most valid PR measurement methodology in the United States. Our comprehensive approach for analyzing all the media hits you want (print, broadcast, web, social media, blogs) enables us to present the entire information sphere, not just the 30% on average that online monitoring services track. All stories are evaluated by trained analysts to ensure the highest level of reliability.

Capturing both the qualitative and quantitative elements of media exposure has never been easy, nor an exact science. However, through Total News Tracking's Media Analysis service we can show what your earned or unpaid media exposure means in terms of impact, value, tone, focus, and a variety of other user-defined parameters. Rather than combine our analysis with our other services, thereby forcing our clients to subscribe to a higher priced "package", we price our Media Analysis as a separate service. Those who need analysis can subscribe; those who don’t can preserve those dollars for other mission-critical activities. Always, our job is to deliver exactly the services you need.

Our Media Analysis and PR Measurement service starts as low as $75/month plus $1.60/analyzed story (print, broadcast, web, social media, blogs)

Social Network Maps

If you are more focused on understanding the key influencers within your social media network, who is saying what, or how social connections amplify your message, then let our analysis team map your virtual community. Our Social Media Network Map extends far beyond the statistics of web based services. Total News Tracking's social media analysis actually tells you what your results mean, helping you to engage with the most important influencers and/or those of your client. For as little as $350 per report, you can learn who, what, where, when and how those posts are impacting you. When paired with our listening platform, our media measurement methodology can reveal the most efficient road map to social media engagement. Contact us to learn how we can help you.