Editor's Note
[We often share kind words from our clients as testimonials on our website. However, as a highly respected PR professional, and user of Total News Tracking, Karen Boe shares specific solutions in the post below. We determined that "engagement" is truly about sharing solutions, rather than promotion, so we share Karen's application of our services with you. If you find a news monitoring or media analysis service you need, in Karen's words below, leave us a comment or give us a call. We always love talking shop. Karen is the President of Boe Marketing in Salt Lake City, Utah.]

Total News Tracking (formerly Utah News Clips) is a lifesaver for me in my public relations business. The service is professional, responsive and timely for all my immediate needs. Their new name so much better reflects the wide range of news and conversation tracking locally and nationally.

I traditionally just used them for my television and radio broadcast tracking and analysis, but have begun using the new Internet/Online/Social Media Monitoring tool, which helps me to better monitor the conversations for my clients. In addition, they now offer national press clipping services which can replace my Vocus service and their Media Analysis and Metrics modules help me to make sense of the value for each client. It's one my key client deliverables and Total News Tracking helps me to streamline and simplify the process.

As a user, I would recommend Total News Tracking to anyone needing to know what's being said about their company, where the stories are landing, and for solid reputation management.

Thanks, Karen! We've received a lot of compliments on the name change. More importantly, we're pleased to bring expanded services to our many clients

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About #TheNewsTracks

Total News Tracking has created this blog to illuminate ideas related to the intersection of communication fundamentals and new channels of information distribution. Our media analysis and position as a news monitoring service has led us to the conclusion that the fundamental rules of public relations communications has not changed, only the tools we have at our disposal are new (#TheNewsTracks).