Utah News Clips

Posts tagged with: Utah News Clips

Yes, some of you have helped us crowdsource a new brand for Utah News Clips. The obvious risk is that we would alienate some long-time, dedicated clients as we change our name to better reflect all of our services. Come May of this year we will be celebrating three years since our expansion into complete news monitoring and analysis. Although we are still the only nationwide news monitoring service with a local service and production office in Utah, our client list has grown to include many companies outside of Utah. For this reason Utah News Clips will be changing our name to Total News Tracking.

I want to thank those who helped in our branding survey. Total News Tracking emerged as the clear winner as it "best described" the services we deliver. What does this mean to our clients? Nothing, other than you will see our name change and a different logo on our marketing materials. Our data validation, production, and sales team are right here in Salt Lake City and will remain in Salt Lake City. We feel very committed to our community and can't imagine not being a strong resident and contributor to the state of Utah.

In terms of services, we just continue to add news monitoring and media analysis services that our clients request. From Utah News Clips (becoming Total News Tracking) you can get:

• Local or Nationwide TV/Radio News Monitoring
• The ability to preview then edit important broadcast stories
• Quantitative and Qualitative metrics of all media exposure
• Press Clippings and published news content
• Web and social media monitoring
• Media Contacts and Releasing services
• NewsTrackPro: Our fully integrated portal delivering same day news from all media

What do we need? We need your help in spreading the news of our new name. Same great people, same great customer experience. But Total News Tracking is the company that organizations, large and small, are now turning to for all of their news monitoring needs. We would love to hear your comments and look forward to engaging with you as we roll out our new image.

Thank you for almost 30 years of supporting Utah News Clips. We are very excited to continue our relationship with you as our image grows to match our services.

Comments (2)

I've heard this phrase many times, and each time it strikes me as a riddle. Is there more to this question than the words convey? When it comes to your name, personally, the words of your name tend to take on the personality of the man or woman behind the name, not the other way around. Similarly, the name of a company or service says much about what they do...or at least it should.

At Utah News Clips we've been providing broadcast monitoring services for almost 30 years. However, since May of 2009 we have become a complete news monitoring and media analysis service. In the first 26 years we provided just what our name implied, broadcast news clips from the Utah area only. After purchasing the company in 2009, I added in the full scope of print, web, and social media monitoring to compliment our comprehensive TV/Radio monitoring. Additionally, we are now a leading provider of media measurement and analysis services.

Beyond what we do, news monitoring and analysis, our region and client base has also expanded. No longer limited to primarily the Utah region for clients, we are now serving clients across the country. What this all means is that Utah News Clips has quickly transformed into a service that can provide all the services clients need in Utah and beyond. For this reason you will begin seeing some new names coming from us. First and foremost we have brought on Chad Carpenter to power our sales and client relations effort. Chad has extensive experience in demonstrating the value of a service, which we believe will help bring our solutions to a wider range of clients. Secondly, over the next several months you will see a gradual transformation on how our brand reflects our services.

Like our primary competitors, Cision and Critical Mention, our branding and marketing will begin to better reflect the true personality of our company. We will always be a Utah company, headquartered in Salt Lake City, and staffed with Utah residents, but more information from us will reflect our expanded services and region. Again, we are still the only company with a full staff on the ground in Utah, ready to serve any need, but we need to get the word out that there is more to us than just Utah news clips. Your help in spreading that word is certainly welcomed.

Yes, we have many #newtools, but the #samerules of service apply now as much as ever. Our Core Values are:
-Deliver consistent Quality
-Always Accountable
-Surpass Client Expectations
-Honest & Direct Communication
-Maximize each team member’s strengths

I believe that it is our attention to the above values that have so strongly driven our growth in the past two years and I look forward to a very long relationship with all of our clients. Please leave a comment if you have any suggestions or feedback on what service means to your brand. We're also interested in all feedback as we begin the process of re-branding Utah News Clips.

Comments (1)